Apologies to Apple

When Apple released Final Cut Pro X, I crushed them. In fact, most of the universe crushed them. It was a gigantic departure from the previous suite of video editing tools, FCP 7. I spent a lot of time, money, and courses learning FCP 7 and I was very familiar with the workflow. At first look, blowing up that well-established workflow and replacing it with what I thought was an amateurish, iMovie Pro, seemed like a demented business decision.

I pay attention to what Apple does. Some argue they are all hype, behind the technology, or too big brother. But listen. You absolutely have to give them credit for the iPhone, which was the first commercially successful touch screen phone. You have to give them credit for the iPod, the first commercially successful MP3 player (and the success of the iTunes store). You have to give them credit for the original Mac computers, that put a GUI out there for the non-geek. And you have to give them credit for having the first commercially successful tablet.

When you think of the technology you use very day, chances are Apple was the first company to make it or something like it. Many have copied their work. Many also argue they copy other people. Here’s the thing though, they have been wildly successful at creating very stable, very attractive, very useable products that people want to buy.

So when they announce a new Mac Pro coming this year (much awaited I might add) that has limited internal expandability (PCIe, 2.5 or 3.5 ssds, etc.), my first reaction is “WTF, APPLE!!!”. But then I think back to Final Cut Pro X. I absolutely hated it when it was released. But one thing it did was utilize every ounce of computing power. So I kept at it. And what I’ve found is that Apple was absolutely brilliant in their design and development of FCP X.

So I look at the new Mac Pro through that lens. It is a ridiculously fast platform right out of the box. It’s married with an OS that was written for the hardware. Native applications like FCP and Logic (which are the two most resource intensive programs I use) were designed for the hardware and will continue to be updated to work seamlessly.

Apple has started trends for decades. Many of those things were ideas others had tried and flopped at. We have touch phones, tablets, and some would argue personal computers because of Apple’s ability to make tech accessible. I have no doubt that the smart people in Cupertino are 10 steps ahead of their critics on this new Mac Pro.

I spent most of my life using PCs simply because I couldn’t afford Apple products. But you truly do get what you pay for. The highest end Alienware Dell I ever owned was a glitchy, laggy, fiesty piece of crap compared to any Mac or Macbook currently on the market.

This isn’t an ad for Apple. If you want to add bizarre hardware to your computer or modify system components in your OS, Mac probably isn’t for you. But if you’re a software USER, I just can’t imagine why anyone would want to use anything Microsoft puts out over what Apple has to offer.

  1 comment for “Apologies to Apple

  1. June 11, 2013 at 11:30 pm

    It’s not about features. It’s about function and usability. I love Apple. Brilliant UI.

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